All strategies offered by PIA are built on a strong foundation of academic research, using empirical evidence, rather than theory to drive investment decisions.  As investors, novice and expert alike, we find ourselves in a world that continues to demand more from us, for less.  With a limited supply of time, investors have had to rely more and more on their past experiences, requiring them to make quick and uninformed decisions using very limited resources of information.  Empirical evidence found in modern day science (behavioral finance), suggest that it is this reliance on heuristics that limit the quality of an investor’s decision making ability.  Furthermore, these cognitive errors create a marketplace were asset prices often do not accurately reflect their underlying intrinsic values.  Recognizing this phenomenon, PIA utilizes behavioral portfolio management techniques aimed at harnessing investor behavior in efforts to achieve superior portfolio results.